Did you know that when creating advertisements for mobile devices, you need to ensure that it matches browser compatibility standards of multiple types, as opposed to the only one or two that you would consider for computer based content? If this interest you, then you will enjoy the rest of the mobile marketing advice that is provided below.
Always supply a call to action. Your customers need to know what they should be doing to purchase from you, and if you do not give them the answer, they will not be purchasing from you any time soon. Tell them you have what they need, and tell them how to get it.
When creating advertising for the mobile web, you must ensure that the content is compatible with a majority of different mobile browsers. This is important to consider because you do not want to inadvertently restrict customers from being able to view your content. Stick with the major phone manufacturers and double check to see if there are any restrictions that the service providers may have in place.
You should be focusing on all your stats as a mobile marketer and not just a few popular ones. Measure your entire success, meaning your repeat usage, bounce rate, unique visitors, and your more popular stats like downloads, opens, activations and registrations. You want a feel for it all here.
A standalone platform for mobile devices needs to have a home base. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. Avoid developing an entire business around your mobile platform.
Set aside at least one day a month that’s wholly devoted to viewing your stats and the effectiveness of your campaign if you want to adjust properly as you go along. You would probably be better off doing this every two weeks, but once a month is probably more realistic for busy marketers.
You may have been aware of the ability to offer free applications to your customers, but it also easy to create those applications yourself. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. Be aware that you have a variety of different options to use here.
If you are going to be using a QR code, you want to make sure to keep that image very easy to scan. People will not take the time to figure it out. You can use a free QR code generator online that will also keep track of how many people are scanning your image.
To summarize, you are obviously interested in learning all that you can regarding mobile marketing. Hopefully you found this article helpful. If so, use this great resource as a way to build up this marketing segment because not only do you care about your company, but you care about taking care of your customers.