As for the fan base, cricket is one of the most popular sport in the world. In India, Sri Lanka, Pakistan, the west Indies and the united Arab emirates, cricket is the most popular sport; In Australia, New Zealand, South Africa and Britain, its popularity is just after football; In Canada, Africa and the Netherlands, in recent years, there are more and more people beginning to pay close attention to and participate in the cricket sport.
On November 24, 2014 in New Delhi, the chief executive of Hublot brand Ricardo Guadalupe and the CEO of ICC (international cricket committee) David Richardson announced together that Hublot watch as the event official chronograph of the ICC cricket World Cup in 2015. On the same day, the captain of the Australian national cricket team, famous batter Michael Clarke announced in Sydney to join Hublot watch, as brand ambassador. He will also play an important role in the new promotion campaigns of Hublot. Hublot CEO Ricardo Guadalupe said, “as the first luxury watch brand to enter the cricket, Hublot watch once again proves his extraordinary. Cricket has a wide fan base, and its cooperation can further perfect the world market layout of Hublot watch, and promote the brand market development in the country with the deep business potential. I am very happy to be able to achieve the cooperation agreement, also very proud of ICC choosing Hublot watch as partner.”
The CEO of the ICC David Richardson said, “ICC is very pleased to announce that the ICC and Hublot watch achieves a new and exciting partnership, choosing the Swiss watch brand Hublot as the official Chronograph, our preparatory work for the 2015 ICC cricket world cup represents another solid step. Hublot brand is enjoying high reputation in the world scope, we are looking forward to both sides can carry out a series of business cooperation in the next few months.”