There are two dangers in writing an informative article: knowing too much and knowing too little about the subject. In the former, you may unload way too many specific details, losing the interest of the general reader. But if you really don’t know the subject, an intelligent reader will catch on pretty soon.
Blogging is one of the best ways to draw business to your website. Blogging doesn’t cost anything on most websites and it allows you to have conversations with the people that visit. Setting up a blog is very simple, and it will help you attract more targeted visitors.
Follow a simple and consistent format. For every article you write, separate your paragraphs, use bullet points, and make sure your editing is correct. Readers lose patience with writers when they lump everything into a difficult to follow mass. Pull important points out so people can see them to entice your audience to keep reading.
Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.
Make an Ebook. This is a portfolio of sorts, a collection of all the articles you have written. You do not want it to be too small, so wait until you have amassed a large number of articles. You can use this to show off your writing skills or sell it to people looking for article collections.
Consider 600 words as an absolute hard ceiling for articles written for article marketing use. The whole style of online articles is dictated by the abbreviated attention span of the online reader, and overall length is no different. If 600 words is insufficient for the subject of an article, its focus probably needs to be narrowed down.
Of course you know that every mistake should be treated as a learning opportunity. When you are in the article marketing field, though, mistakes are even better than education. They are fresh topics for your articles. Write an article about your mistake! Teach your readers what you did wrong and what they can do right, in order to avoid your error.
When you first start writing ads it is great to write them as if you were writing an article. The reason for that is that people shut down right away when they see ads, and they are more open to reading stories. By the time they finish the story they will see it is an ad, and be more likely to buy what you are selling.
Because you have gauged the level of expertise expected in the particular magazine you are writing for, you now have a good chance of success. You will want to write articles for some magazines that welcome highly detailed information, but also for some that want only a general level of knowledge. Matching specificity to the publication is the key.